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Redken Promotes Shades EQ Gloss for Demi-Permanent Hair Color

Hair care product is formulated without ammonia and is also infused with amino acids that help condition dry strands.

Kicking off the first National Hair Gloss Day, Redken showcased its topselling Shades EQ Gloss service – an in-salon hair color service  – at Cutler in Soho on Aug. 2. Since professional stylists can create customized colors with a Redken Shades EQ Gloss, the service delivers haircolor nuanced to each client’s preferences. As a form of demi-permanent hair color, results will last four to six weeks, making a hair gloss service the ideal way to try a new shade, said the Happi Top 30 company....

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